To challenge myself I set myself the task of illustrating an advert for a serrated knife.

Whilst researching for this project I considered how serrated knifes are great for cutting soft things, like fruits, and then my mind turned to all the different fruit creatures you make by slicing fruits e.g- lemon pigs, tangerine snails etc.

I find these fruit creatures joyful and decided that the direction for my imaginary ad campaign should be to market serrated knives as special tools one could use to create their own cute fruity friends.